Brady Sandahl Real Estate Group
A Listing Diagnostic for the Luxury Agent

The 7 Vital Signs of a Luxury Listing

7
Your Scorecard
A Listing Diagnostic for the Luxury Agent
The 7 Vital Signs of a Luxury Listing
Think of the listing you’re most frustrated with right now. Score every vital sign.
Listing
Date
Diagnosis
What evidence caused you to give it that score? Not feelings. Evidence.
Lowest Vital Sign named once all seven are scored
Treatment
Decision
Action · 7 Days
Measure · 14 Days
Re-Score On
The 7 Vital Signs of a Luxury Listing  ·  Brady Sandahl Real Estate Group
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Seven vital signs. Then strategy.

Each vital sign answers one question, and there’s a powerful logic to the order.
1
Exposure
Can they find it?
2
Audience
Are the right people finding it?
3
Presentation
What do they see?
4
Story
What do they believe?
5
Experience
What do they experience?
6
Condition
What is the property’s reality?
7
Price
Does the value make sense?
Diagnose first  ·  Strategize second  ·  Act third  ·  Measure the result
Then repeat until SOLD